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Just when publishers had wrapped their heads around the Interactive Advertising Bureau (IAB) Tech Lab’s anti-fraud initiative, ads.txt, it was announced that tw
What Is an Ad Server? Ad Server technology plays an essential role in the digital advertising ecosystem for advertisers and publishers alike.
What is malware? Malware is short for malicious software, and it refers to any software designed to disrupt computer operation, gather sensitive information, or gain access to private computer systems.
Contextual advertising is the process of placing advertisements on a web page that match the content of those pages.
Programmatic advertising is the process of buying & selling advertising space through an automated process, increasing efficiency.
What Is an SSP? Trade House Media Deliver a Guide to Supply Side Platform (SSP) Explained for Advertisers & Publishers.
What is CPM? Trade House Media Outline the Basics of CPM & Calculating Cost Per Mille for Advertisers & Publishers.
If you’re an online publisher who runs advertising on your website, chances are you’ve come across an ad tech vendor or network asking you to install their ads.
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