Trade House Media's direct integration with The Trade Desk is now live

We’re excited to announce a new direct integration with The Trade Desk, one of the world’s largest and most influential demand-side platforms (DSPs). This new demand path is already live across our infrastructure, and early results show a meaningful revenue uplift for publishers on the Trade House Media platform.

Unlocking cleaner, higher-value auctions

In 2024, The Trade Desk processed over $12 billion in media spend, making it the second-largest DSP globally after Google’s DV360. For advertisers, it’s a core platform for reaching premium audiences on the open web. For publishers, that level of demand is usually filtered through layers of resellers, SSPs, and intermediaries, each taking a cut, introducing latency or muddying auction integrity. Our new direct path strips all that away:

No resellers
No third-party hops
No duplicated or delayed bid requests

The result is a leaner supply chain, stronger match rates, and more revenue making it to the publisher.

What publishers are already seeing

This integration is now fully live and enabled across the Trade House Media platform. No configuration or onboarding is required—you’re already benefiting from the change. Across live campaigns, we’ve recorded RPM uplifts of up to 16%, driven by:

Faster auctions
Increased win rates
Cleaner, more transparent supply

It’s a material improvement, delivered automatically.

Why buyers are embracing it

Advertisers using The Trade Desk increasingly want direct paths to supply. It improves transparency, increases efficiency, and gives them greater confidence in what they’re bidding on. By exposing your inventory through this integration, you’re offering buyers exactly what they want: direct access to high-quality supply, free from the noise and complexity of the open auction ecosystem.

Supporting independent infrastructure

This is a performance improvement but is also part of a broader shift. As the market becomes more consolidated, direct pipes between publishers and buyers are becoming essential for preserving independence and improving outcomes. Trade House Media was built to enable that kind of independence and we believe this is another step forward towards that vision for the open, independent internet. Want to learn more? Your account manager can walk you through performance data in your own environment, although there is nothing for you to do to begin enjoying the results of this new partnership.