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from our team

The Trade Desk is directly integrated with Trade House Media, boosting RPMs by up to 16% with cleaner, faster, reseller-free auctions.

Discover why premium news publishers should control their own ad tech and avoid outsourcing to networks. Learn how supply path optimisation improves auction efficiency, revenue, and ad quality while reducing reliance on remnant partners. Take control of your ad stack for long-term growth.

When reviewing metrics to ascertain performance as a publisher, there are several options. One of the most common is to look at eCPM . However, eCPM is a flawed metric.

We all hate them. They are the scourge of the internet. They are everywhere and they appear to be on the rise. Let’s talk about junk ads.

Page RPM is a metric that publishers can use to monitor their revenue across their website and is useful to track the effectiveness of ads.

Get an AdX account with Google-approved management and support.

In simple terms, a DMP is a software that collects, organizes, and analyzes data related to advertising campaigns. It uses multiple data sources, such as websites, apps, and offline data, to create a detailed profile of each user. This profile can then be used to help advertisers better target their ads and increase the effectiveness of their campaigns.

Fraudulent bot traffic has a massive impact on digital advertising revenue. We outline how you can stop it from impacting your next campaign.

What Is vCPM? vCPM is an advertising pricing model that measures how often users view an ad on a page rather than how many see the whole page.

What Is Header Bidding & How Does Header Bidding Work? Header Bidding Has Changed the Way that Publishers Auction Inventory.

What is eCPM? Your Guide to the Effective Cost Per Mille Metric and How to Calculate & Increase eCPM.

What is a DSP (Demand Side Platform) in Advertising? Trade House Media Outline the Key Benefits of DSPs for Advertisers.